Mateo Alessio is a Digital Marketing Specialist focused on Pay Per Click (PPC), Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO), he is really keen about results with a data-driven profile. Currently working at Alexanders Digital Marketing as a Digital Marketing Specialist.

Good news for e-commerce sites, Google announced two big changes for the shopping campaigns, This is an open war against number one e-commerce ́s enemy, friction.

Purchase directly within the Shopping interface.

Google is now enabling online shoppers to buy the product directly within the Shopping interface, yes, you read it right, now the user can buy the product straight away from the ad, reducing the friction drastically.

Google Shopping Mock

This is going to be useful, especially for those e-commerce sites with poor user experience (UX) but leading the user straight away to the check-out is going to boost sales for all shopping advertisers.

Shopping showcase ads in more places.

Improving engagement through visual stories seems to have become a big part of the Google philosophy.

Starting in 2017, Google rolled out the “Shopping Showcase Ads” showing a catalog of products for searches with commercial intentions like “new bikes”. Unlike the traditional “Product Shopping ad”, when you click on a “Shopping Showcase Ad” this is going to expand to show you a catalog of products.

In the next few months, Google will expand showcase shopping ads to the image results, discover results, and YouTube.

Shopping showcase ads are very useful to understand the user ́s intent because when a user is performing a search without using the brand name or model, it is a clear signal that they are still looking for new products and information. It’s good practice to show more products and details.

/Users/mateoalessio/Desktop/Captura de pantalla 2019-05-22 a la(s) 20.12.17.png

So, that’s the good news for shopping advertisers, let me know what you think about it and if I ́m missing some relevant information regarding.



Mateo Alessio

Mateo Alessio is a Digital Marketing Specialist focused on Pay Per Click (PPC), Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO), he is really keen about results with a data-driven profile. Currently working at Alexanders Digital Marketing as a Digital Marketing Specialist.

Comments

  1. Hi there! This post couldn’t be written any better! Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Many thanks for sharing!

  2. [url=https://hydrochlorothiazide1.com/]hydrochlorothiazide 25 mg[/url] [url=https://chloroquine24.com/]chloroquine otc[/url] [url=https://aralen24.com/]aralen generic[/url] [url=https://erythromycinmed.com/]erythromycin brand[/url] [url=https://aralentc.com/]aralen price usa[/url] [url=https://neurontin365.com/]neurontin generic cost[/url] [url=https://nolvadex365.com/]buy nolvadex 10mg[/url]

  3. In addition to this, you will typically have to fulfil certain wagering requirements before you are deemed to have completed the conditions of the promotion.
    play casino This means that we work hard to ensure there is consistency in our research, validity in our facts and data, and genunuity in how we portray this information back to the reader.

  4. It is important when making a call to first identify ourselves, and the company from which we are calling from so that it will be easy for the other person to communicate.
    college paper writing service As well as providing plagiarism-free work, we also offer custom research paper editing services and all our services are entirely confidential and come with a refund guarantee.

  5. “Do you have any hobbies?” they’ll ask despite your profile’s thousand-word tribute to paper mache. “Fancy a juicy steak?” they’ll suggest despite your publicly stated veganism.
    It’s the same with blog commenting. Yes, you’re busy. Yes, reading a post thoroughly before commenting takes time.

  6. When you comment on a post after skimming it or — worse — not reading it at all, you greatly increase the chances you’ll say something silly.
    A long-winded blog comment, by its very length, defends itself against the risk of being read.

  7. Some people like the sound of their own voices. Ask them what music they like, and they’ll take you on a 12-minute journey into the minutia of John Mayer’s latest album.
    One-sided conversations on a date are not much fun and neither are blog comments that last forever and a day.

  8. Many great comments are on the longer side, but be careful not to confuse quantity with quality.
    A 500-word comment isn’t better than a 100-word comment. It’s usually just five times longer.

  9. It’s okay to summarize, but your comment needs to be more than the CliffsNotes version of the post you just read.
    Now that we’ve inoculated you against writing comments that truly suck, let’s look at the structure of a comment that stands out for all the right reasons.